Across the Bar

​The problem of regulations As a Digital Marketing manager, I deal with clients every day in professions that are heavily regulated. Accountants, investment advisors, medical professionals, and attorneys are a few of the businesses which must be very careful to ensure that their marketing campaigns conform to the rules. Unfortunately, rather than studying and following the regulations, many attorneys give up on the idea and decide not to do any marketing at all. The marketing efforts of attorney...

Once upon a time, if you wanted to market your law firm, you put an ad in the yellow pages, maybe bought a few billboards, and waited for the phone to ring. Things are different today; consumers find their information online and unless you're running a well-established firm with no need for new clients (or keeping your existing ones), you need to make sure you're visible on the web. In our experience with helping hundreds of businesses from small one-person law firms to large statewide and natio...