Across the Bar

Across the Bar is a publication of the San Joaquin County Bar Association, providing local legal news, educational content, and information about Bar Association events.

How to do Marketing, without Doing Marketing

‚ÄčThe problem of regulations As a Digital Marketing manager, I deal with clients every day in professions that are heavily regulated. Accountants, investment advisors, medical professionals, and attorneys are a few of the businesses which must be very careful to ensure that their marketing campaigns conform to the rules. Unfortunately, rather than studying and following the regulations, many attorneys give up on the idea and decide not to do any marketing at all. The marketing efforts of attorney...

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